Baltimore Complete Streets Manual

Baltimore, MD

Project Summary

In 2018, the City of Baltimore passed a Complete Streets Ordinance, mandating the City create a comprehensive multimodal transportation system. Toole Design co-authored the Complete Streets Manual which contains design standards for promoting safer streets, slower speeds, and increased walkability. The Manual also elevates transportation justice by establishing an equity gap analysis process to prioritize projects in historically disinvested areas.

Toole Design led the Manual’s public engagement, leading equity-focused outreach that met community members where they were, including multiple pop-up events around the City at various public markets. As a result of the COVID-19 pandemic, the project team shifted to virtual engagement. We partnered with community groups to lead a series of virtual meetings, speaking with nearly 300 residents over a period of six months. We found that the diversity of participants and perspectives in virtual sessions was greater than in in-person events.

Toole Design led the development of the Manual’s brand identity. Toole Design developed a cohesive suite of infographics, photo simulations, illustrative renderings, and short video introducing the Manual. The eye-catching design makes technical content easy to digest. Our parallel work developing the Manual’s technical content allowed us to work efficiently on the graphic elements and ensure that visual materials elevate and simplify technical takeaways.

Expertise Applied

“Adoption of the City’s first Complete Streets Manual will ensure that our infrastructure is planned, designed, and constructed to accommodate all users of the transportation system. The implementation of a Complete Streets network will provide residents with additional transportation choices, improved accessibility, and a more welcoming street environment for better livability in City communities.”
Steve Sharkey
Baltimore City Department of Transportation Director
We partnered with community groups to meet people at a local food market and then through virtual sessions where we spoke with nearly 300 residents over a period of six months.
We created graphics for the manual that are clear and simple.

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