Racine Downtown Public Realm and Parking Plan
Racine, WI
Project Summary
Toole Design worked closely with Racine City officials and the Downtown Racine Corporation to create a public realm and parking plan for Downtown. The plan includes three interconnected components:
- Monument Square Re-design
The Monument Square design features a flexible, flush curb street that expands into surrounding rights-of-way to accommodate a variety of civic festivals. This flexible space includes event lawns, shaded spaces for informal gatherings, a splash pad for warmer seasons that can serve other uses during winter months.
- Main Street Corridor Traffic Design
The ultimate Main Street design includes right-sizing the street to one travel lane in each direction, on-street parking on both sides of the street with bulb-outs for additional street trees and raised separated bicycle lanes adjacent to the expanded sidewalk furnishing zones. The plan provides direction for curbside management needed for pick-up and delivery associated with adjacent businesses as well as ride share operations and micromobility options.
- Downtown Parking System Strategy
Careful consideration was given to the short-term parking needs of surrounding retail uses and to the universal accessibility of the of the gathering spaces. The parking component balances long-term parking needs of employees with the short-term turnover that businesses require for customers. It also emphasizes parking technologies and pricing as ways to manage and share this public resource.
These elements promote the downtown as a welcoming destination, a place to arrive and stay, a thriving business and cultural center, and a place to call home. Toole Design worked closely with City officials and the Downtown Racine Corporation to deliver this publicly endorsed project within five months.
Expertise Applied

Racine stakeholders review discuss their vision for Monument Plaza.

The ultimate Main Street design includes right-sizing the street to one travel lane in each direction, on-street parking on both sides and raised separated bicycle lanes adjacent to the expanded sidewalk furnishing zones.
The Monument Square design features a flexible, flush curb street that expands into surrounding rights-of-way to accommodate a variety of civic festivals.
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