Safe Routes Philly Child Pedestrian and Bicyclist Safety Education
Philadelphia, PA
Project Summary
As part of its Vision Zero Action Plan 2025, the City of Philadelphia has put a special emphasis on preventing traffic fatalities for its most vulnerable residents: children and young adults. To assist them in reaching this goal, Toole Design undertook a comprehensive overhaul of Safe Routes Philly‘s child safety education materials, messaging, and program evaluation.
We developed a range of age-specific educational resources and safety messages aligned with state learning standards:
- For elementary students, we created a safety-themed Activity Book for grades 3-5 and bicycle and pedestrian safety lesson plans for teachers.
- For high school students, we designed lessons that encourage critical thinking as they explore historical transportation practices and behaviors and how community transportation systems are designed.
- We are currently developing a middle school curriculum with virtual resources and supplemental materials for families or caregivers.
Parents and caregivers play an important role in reinforcing the Safe Routes Philly program. To better support them, our project team created tip sheets to use when teaching or practicing safety skills at home. We also developed video storyboards that the City used to create educational videos for families.
Altogether, this updated pedestrian and bicycle safety education program will help expand transportation safety in and beyond the classroom, advancing the City’s commitment to Vision Zero.
Expertise Applied
